Herd of Cows – Street Art Project
To create a point of difference, something for Morrinsville to “hang its hat on” and be famous for. To attract visitors and create a buzz around town. In turn we hope this will showcase our town to not only our local visitors but also our international visitors as they come to see the other wonderful things we have in the Matamata Piako District like the Mineral spa’s, Rail Trail and walking tracks at Te Aroha or the Hobbiton movie set in Matamata.
“The Herd of Cows” Street Art project has been a great way to combine two key sectors for Morrinsville – a strong dairying heritage and the town’s growing art culture, established by the internationally-recognised Wallace Gallery,” Chairman of the “Herd of Cows” street art project Ms Robb said. “Our dream was to put smiles on the faces of everyone who walks down the streets of Morrinsville, soaking up the variety of quirky & colourful bovines. Making our town proud of who we are and what we are all about.”
Wallace Corporation Limited is proud to be a sponsor of one of these cows, and pleased to be part of this worthwhile Morrinsville initiative. Wallace’s cow, titled “Betty the Cow” is painted by artist Zena Elliot and is placed outside the ANZ bank on the main street.
The idea of art was to enhance what we already have with Wallace Gallery in Morrinsville which show cases Sir James Wallace’s art collection. Sir James owns New Zealand’s largest private art collection in New Zealand.